Typography can make or break a website. Good typography enhances readability, establishes hierarchy, and reinforces brand identity.
Choose Fonts Wisely Limit yourself to 2-3 font families maximum. Pair a distinctive display font with a clean, readable body font.
Establish Clear Hierarchy Use size, weight, and color to create clear distinctions between headings, subheadings, and body text.
Optimize Line Length The ideal line length for body text is 45-75 characters. Too wide or too narrow makes reading difficult.
Pay Attention to Line Height Generous line height (1.5-1.7 for body text) improves readability significantly. Don’t let lines feel cramped.
Consider Responsive Typography Font sizes should scale appropriately across devices. Use relative units and test on multiple screen sizes.
Ensure Sufficient Contrast Text must have adequate contrast against its background for accessibility. Check your color combinations meet WCAG standards.
Mastering typography takes practice, but these fundamentals will set you on the right path to creating beautiful, readable web designs.